For founders who don’t
believe in being ordinary
From idea to launch in 6 weeks
Launch with clarity, confidence, and a movement-worthy brand that’s impossible to ignore.
No chaos. No second-guessing. Leaving you with more time to get the word out.
At certain points, growth changes the job of your brand.
That scrappy brand you launched with starts to cause friction.
This might feel:
Each new product requires more effort than it should
The range doesn’t really work as a set
Packaging works online, but falls flat on shelf
You don’t feel confident in pitching your brand
You’re explaining your brand more than you need to
Whilst these don’t scream crisis, it’s usually a sign:
The brand was built to get you out there, not for where you’re heading.
From here, it usually goes two ways:
• keep making it work
• or, take a step back to rebuild on stronger foundations.
Imagine launching with...
Imagine launching without friction.
The range makes sense;
you’re not wasting time second-guessing packaging decisions.
Your brand does the heavy lifting for you,
leaving you time and energy to grow the business.
You don’t need to do this alone
Essnce Launch is about building strong foundations.
ESSNCE
First we lay the foundations and gain clarity on you, your product, your customer, and the opportunity.
ADVANCE
We develop all the assets that go into your brand and packaging system.
MEANING
We define the deeper meaning behind your brand: what it stands for, how it shows up, and why it matters.
EXPAND
We refine and finalise everything into a clear, organised system.
SHAPE
We explore creative directions to define the feel of the brand, using a product-first approach.
LAUNCH
Your new era is ready to launch into the wild.
Here’s how we’ve built New Era’s for other visionaries
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Align (Nourish)
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Wave
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Sunday Glow
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Method Lab
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Olew
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Wave
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Align (Form)
“You helped me look outside the box”
After our initial consultation, your enthusiasm and vision convinced me we had the right person! You quickly recognised what it was that I wanted and started to deliver everything I’d asked for. I love the finished look. Your input also helped me look outside the box and elevate the brand, becoming more coherent and recognisable.
“You helped me look outside the box”
After our initial consultation, your enthusiasm and vision convinced me we had the right person! You quickly recognised what it was that I wanted and started to deliver everything I’d asked for. I love the finished look. Your input also helped me look outside the box and elevate the brand, becoming more coherent and recognisable.
I absolutely love it!
Before launching my business, I knew I needed to stand out, so I reached out to you. Your designs were everything I wanted - unique, memorable, and spot-on with my vision. She made the process effortless, and I’m thrilled with the result! It’s exactly what I’d hoped for, and I can’t wait to expand with branded merch.
“You felt aligned”
Since our first meeting, you felt aligned with my creative vision. Working together was fun and collaborative. I love the finished piece and can’t wait to see it above my studio door! I only wish I had more of a budget to work on other brand assets.
Investment
Brand & packaging projects range from £3–5k,
and full brand worlds from £13–16k.
Payment plans available
Are we a good fit?
This work is a good fit if…
• You have a product you believe in
• You’re past testing product-market fit and ready to commit
• You want decisions to feel easier
• You’re building something that needs to grow with you
• You’re ready to invest time, energy, and budget into getting the foundations right
This is for brands moving from testing into building properly.
This isn't quite right if...
• Your still testing product-market fit
• You need to move quickly to get to market
• You don’t have a finalised product
• You're still in the experimenting phase with your brand
You may be better suited for New Era Test first, then come back to New Era Launch when you're past testing phases/ .
Meet your brand builder
Allow me to introduce myself, I’m Lydia. The founder behind Essnce Haus.
I’ve been a designer for over 13 years, working for in house for fashion and travel brands, and in design agencies. But most importantly running my own design business for 7 years.
Being true to myself and following my own path has been a guiding post for how I live my life. Whether through my own wellness journey, starting my design business in 2018, or living an alternative lifestyle.
My mission is to support founders who see a better way, the ones building movements with heart, aiming to create something bigger than themselves and leave the world a little brighter.
How does it work?
Apply for a Brand Clarity Call
Answer a few questions so I can
understand your product, goals,
and timeline
Jump on a 30-min call
A short brand clarity call to help you uncover what’s holding you back
If it’s a fit, we begin your new era
You’ll receive a proposal and next steps to begin the Essnce Launch
Ready for your brand’s new era of being?
Apply for a free 30 min Brand Direction Call and get clarity on what you need to launch with confidence.
FAQs
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You’re building a wellness or lifestyle product and want a brand that feels aligned, intentional, and built with clarity (not just aesthetics). If you care about building a brand with intention from the start, this process will support you.
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I don’t currently offer logos as a standalone. Everything I create is part of a full identity system, so your brand feels consistent, clear, and able to grow with you.
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While I advise securing your format before starting, I can help you select the right packaging format. I also have a few manufacturing suppliers who may be able to help you. Please note that we will need the final packaging format confirmed before creating print-ready packaging. Please also be aware of lead times for securing packaging.
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Yes. I guide you on what your printer will need, file setup, materials, finishes, Pantones and things to consider before production. I don't manage the print run directly, but I make handover smooth.
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Yes. As long as your product direction is clear, we can build the brand and identity while your formulation is finalised in the background.
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No. You need your product direction and vision. The process is designed to give you clarity, not expect you to have it already.
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Most brand & packaging projects run around 6–10 weeks, depending on your scope and number of products (SKUs).
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Nothing. To apply for the free brand clarity call you will just need to fill out a short form to make sure I understand your product, goals, and where you’re currently at. Nothing crazy, just enough to make sure we’re aligned.
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Structured, collaborative, guided and most importantly, fun. You’ll always know what stage we’re in, what’s coming next, and how decisions are being made.
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Yes. Your start date is secured with a deposit, and the remaining payments can be split across project milestones.
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Yes, brand & packaging projects are built using a product-first approach. Meaning we know the brand works across packaging, wider assets etc.
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Strong, cohesive branding builds trust quickly. It helps you stand out, communicates well, and gives you a foundation you can grow with.
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Not at all. I work with founders globally, and the entire process is seamless online.
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Yes, I offer additional brand assets like website design, social media graphics and marketing materials.