For visionary founders who want to lead the category, not follow it.
From idea to launch in 12 weeks
Launch with clarity and confidence with packaging that sells itself, a brand world you’re proud to represent, and freedom to focus on what you love.
Imagine launching with
You want to build a brand you're proud of and a legacy that sets you up for the future.
You haven't spent months, (if not years), building the perfect product to be forgotten.
You know launching looking like your neighbour isn't going to work. You need something that belongs to you, and only you.
One that connects and speaks to the right kind, and packaging that sells for you both online and offline. A brand that makes you the obvious and only option, on repeat.
From concept to retail shelves.
Successfully launched into Holland & Barrett, Tesco & Waitrose.
Lydia brought the rough ideas that we had for a new drinks range to life. Lydia captured exactly what we required and envisaged perfectly and after a single reiteration, our cans were ready for printing. Couldn't recommend Lydia highly enough.
Kris, Rejuvenation Water
From idea to sold out classes weekly
Before launching my business, I knew I needed to stand out, so I reached out to you. Your designs were everything I wanted - unique, memorable, and spot-on with my vision. She made the process effortless, and I’m thrilled with the result! It’s exactly what I’d hoped for, and I can’t wait to expand with branded merch.
Rhian, Method Lab
Here’s how we get you there
You need a creative partner who see’s the world you’re envisioning and knows how to get you there.
Our Beyond the Edges framework is strategy and curiosity-led, taking you from idea to launch in 5 steps.
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Building a brand that leads starts with uncovering why you're different. This is where we build the strategy that allows us to build on strong foundations.
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Pulling on different threads to find the visual direction that brings your brand story to life.
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Grounding your favourite concept in reality with all you need to visualise the brand.
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How your brand world looks across different touchpoints.
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Everything you need for your moment.
Here’s how we’ve built New Era’s for other visionaries
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Align (Nourish)
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Wave
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Sunday Glow
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Method Lab
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Olew
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Wave
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Align (Form)
Investment
Three offers. One for every stage and budget.
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For the founders who are looking to test product market fit quickly, without overcommitting on time and budget.
Clients typically enjoy:Design strategy and positioning
Logo and brand mark
Print-ready production files for 1 SKU
Mini brand bible
Launch ready in 4 weeks*
Investment starts at £2.5k GBP
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For the founders who understand that to confidently launch and lead a category, you need to invest in strong branding.
Clients typically enjoy:Design strategy & Beyond the Edges framework
Full Identity System
Print ready packaging (max 2 SKU)
Brand bible
Social media templates
Launch ready in 12 weeks*
Investment starts from £3-5k GBP
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For the visionary founders who believe in their vision and want to be e-commerce ready.
Clients typically enjoy:Design strategy & Beyond the Edges framework
Full Identity System
Print ready packaging (max 4 SKU)
Brand bible
Shopify e-commerce site
Photography Art Direction
Social media templates
Launch ready in 6 months*
Investment starts from £13-16k GBP
“You helped me look outside the box”
After our initial consultation, your enthusiasm and vision convinced me we had the right person! You quickly recognised what it was that I wanted and started to deliver everything I’d asked for. I love the finished look. Your input also helped me look outside the box and elevate the brand, becoming more coherent and recognisable.
“You felt aligned”
Since our first meeting, you felt aligned with my creative vision. Working together was fun and collaborative. I love the finished piece and can’t wait to see it above my studio door! I only wish I had more of a budget to work on other brand assets.
This is for you if…
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You want a brand that matches the aspiration of the legacy you want to leave behind and sets you and your family up for the future.
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You're ready to invest your time, money and energy into building when you find the right partner.
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You want a brand that makes you the obvious and only choice and drives repeat sales.
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You refuse to blend into the category.
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You want time back to focus on growing the brand.
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A brand that pays dividends and allows you to build the team you need.
Allow me to introduce myself, I’m Lydia. The founder behind Essnce Haus.
I've always believed there's a better way to do life.
The tried-and-tested life method felt like it dulled my shine. I believe we should beat to our own drum.
Before I burned my entire life down, I did the whole city living, working in a design agency, but it left me feeling unfulfilled and wanting more.
This is the exact reason that I built my design studio, Essnce Haus. To work with wellness brand founders who believe in being better. A better product, a better brand and a better movement that is seen and loved by your people. One you're truly proud to represent.
If you're a visionary wellness product founder who wants to build a brand that leads, not follows, you're in the right place.
How does it work?
Book a free Brand Clarity call
Answer a few questions so I can
understand your product, goals,
and timeline
Jump on a 30-min call
A short brand clarity call to help you uncover what’s holding you back and how I can help you
If it’s a fit, we begin your new era
You’ll receive a proposal and next steps to begin the building your dream brand
Ready to build a brand you’re proud to represent?
Book a free 30 min Brand Direction Call and get clarity on what you need to launch with confidence.
FAQs
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You’re building a wellness or lifestyle product and want a brand that feels aligned, intentional, and built with clarity (not just aesthetics). If you care about building a brand with intention from the start, this process will support you.
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I don’t currently offer logos as a standalone. Everything I create is part of a full identity system, so your brand feels consistent, clear, and able to grow with you.
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While I advise securing your format before starting, I can help you select the right packaging format. I also have a few manufacturing suppliers who may be able to help you. Please note that we will need the final packaging format confirmed before creating print-ready packaging. Please also be aware of lead times for securing packaging.
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Yes. I guide you on what your printer will need, file setup, materials, finishes, Pantones and things to consider before production. I don't manage the print run directly, but I make handover smooth.
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Yes. As long as your product direction is clear, we can build the brand and identity while your formulation is finalised in the background.
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No. You need your product direction and vision. The process is designed to give you clarity, not expect you to have it already.
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Most brand & packaging projects run around 6–10 weeks, depending on your scope and number of products (SKUs).
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Nothing. To apply for the free brand clarity call you will just need to fill out a short form to make sure I understand your product, goals, and where you’re currently at. Nothing crazy, just enough to make sure we’re aligned.
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Structured, collaborative, guided and most importantly, fun. You’ll always know what stage we’re in, what’s coming next, and how decisions are being made.
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Yes. Your start date is secured with a deposit, and the remaining payments can be split across project milestones.
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Yes, brand & packaging projects are built using a product-first approach. Meaning we know the brand works across packaging, wider assets etc.
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Strong, cohesive branding builds trust quickly. It helps you stand out, communicates well, and gives you a foundation you can grow with.
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Not at all. I work with founders globally, and the entire process is seamless online.
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Yes, I offer additional brand assets like website design, social media graphics and marketing materials.