For founders who don’t
believe in being ordinary
From idea to launch in 6 weeks
Launch with clarity, confidence, and a movement-worthy brand that’s impossible to ignore.
No chaos. No second-guessing. Leaving you with more time to get the word out.
You’ve got the product mastered,
now you need the brand look to match
Maybe you’re embarrassed by how DIY it is.
It’s all over the place.
Retailers don’t take you seriously, and sales are dropping.
Or maybe you’re in the beginning phases,
the initial excitement soon turned to dread,
and feeling overwhelmed is an understatement.
You’re drowning in Pinterest boards, questioning every decision,
And nothing's quite hitting the spot.
Deep down, you know how much potential you’ve got...
But this isn’t it.
Doubting if this was the right call.
All whilst losing time, energy, savings and confidence.
Because let’s face it, the market doesn’t
need another vanilla wellness brand
Imagine launching with...
• A magnetic, movement-worthy brand
that inspires a new era of being
• Packaging that captures hearts & sells for you
• Confidence in a brand that can grow and scale with you
• Clarity on your people & the market you’re stepping into
• Time & energy back
to focus on what matters, getting the word out
Most founders waste time, energy &
money doing this alone
What if there was an easier way?
The Essnce Launch framework takes you from confusion to clarity -
in 6 simple steps that remove the guesswork and build a movement-worthy brand,
designed to help you stand out, sell, and launch with confidence.
ESSNCE
First we need to lay the foundations and gain clarity on you, your product, customer, market, and the opportunity in a collaborative design strategy workshop.
ADVANCE
This is where the idea starts coming to life. We develop all the assets that go into your brand and packaging system - from type, colour, labels/boxes and product mockups.
MEANING
From our insights, we focus on defining the deeper meaning behind your brand - the stories, personality, beliefs, and the role your product plays in your customers’ daily life.
EXPAND
We refine and finalise everything into a clear, organised system - print-ready packaging files, brand assets, logo suite, and your brand & packaging bible.
SHAPE
The exciting part. We explore ideas and creative directions through moodboards that help us define the feel and world of your brand, using a product-first approach.
LAUNCH
Your new era is ready to hit the wild.
Time to launch with confidence, clarity, and a movement-worthy brand built to grow.
Here’s how we’ve built New Era’s for other visionaries
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Align (Nourish)
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Wave
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Sunday Glow
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Method Lab
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Olew
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Wave
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Align (Form)
“You helped me look outside the box”
After our initial consultation, your enthusiasm and vision convinced me we had the right person! You quickly recognised what it was that I wanted and started to deliver everything I’d asked for. I love the finished look. Your input also helped me look outside the box and elevate the brand, becoming more coherent and recognisable.
“You helped me look outside the box”
After our initial consultation, your enthusiasm and vision convinced me we had the right person! You quickly recognised what it was that I wanted and started to deliver everything I’d asked for. I love the finished look. Your input also helped me look outside the box and elevate the brand, becoming more coherent and recognisable.
I absolutely love it!
Before launching my business, I knew I needed to stand out, so I reached out to you. Your designs were everything I wanted - unique, memorable, and spot-on with my vision. She made the process effortless, and I’m thrilled with the result! It’s exactly what I’d hoped for, and I can’t wait to expand with branded merch.
“You felt aligned”
Since our first meeting, you felt aligned with my creative vision. Working together was fun and collaborative. I love the finished piece and can’t wait to see it above my studio door! I only wish I had more of a budget to work on other brand assets.What you will get
A movement-worthy brand
One that fills you with confidence & reflects the quality of your product
Packaging that sells for you
Designed to capture hearts, earn trust and works hard both online and on the shelf
A clear creative direction
No more second-guessing if this is right
A cohesive brand world
Everything looks like it belongs instead of a hot mess
Print-ready confidence
Production-ready files + printing guidance so you avoid costly mistakes.
A brand you know how to use
Simple guidelines so you’re not stuck relying on a designer every week.
Ready to launch in 6 weeks
No fluff, designed to get you to market fast
Social media templates
Uploaded to Canva so that you can post
Support & guidance at every stage
A partner on the journey to give you creative clarity and keep things moving
Time, focus and energy back
Meaning more space and time to get the word out
+ additional brand assets to choose from
Investment
Brand & packaging projects range from £3–5k,
and full brand worlds from £13–16k.
Payment plans available
Are we a good fit?
We are a good fit if…
Have a product you believe in
Want to be taken seriously
Are ready to invest time, energy & money
Are done with DIY
Want clarity, confidence, and a brand that can scale
Value collaboration and direction
Are aiming to launch (or relaunch) in the next 1–3 months.
We are not a good fit if…
Want a quick logo or “just a label”
Aren’t in a place to invest time, energy, or budget
Want to DIY or micromanage every detail
Don’t have a finalised product
Want to skip the strategy and jump straight into visuals
Meet your brand builder
Allow me to introduce myself, I’m Lydia. The founder behind Essnce Haus.
I’ve been a designer for over 13 years, working for in house for fashion and travel brands, and in design agencies. But most importantly running my own design business for 7 years.
Being true to myself and following my own path has been a guiding post for how I live my life. Whether through my own wellness journey, starting my design business in 2018, or living an alternative lifestyle.
My mission is to support founders who see a better way, the ones building movements with heart, aiming to create something bigger than themselves and leave the world a little brighter.
How does it work?
Apply for a Brand Clarity Call
Answer a few questions so I can
understand your product, goals,
and timeline
Jump on a 30-min call
A short brand clarity call to help you uncover what’s holding you back
If it’s a fit, we begin your new era
You’ll receive a proposal and next steps to begin the Essnce Launch
Ready for your brand’s new era of being?
Apply for a free 30 min Brand Direction Call and get clarity on what you need to launch with confidence.
FAQs
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You’re building a wellness or lifestyle product and want a brand that feels aligned, intentional, and built with clarity (not just aesthetics). If you care about building a brand with intention from the start, this process will support you.
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I don’t currently offer logos as a standalone. Everything I create is part of a full identity system, so your brand feels consistent, clear, and able to grow with you.
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While I advise securing your format before starting, I can help you select the right packaging format. I also have a few manufacturing suppliers who may be able to help you. Please note that we will need the final packaging format confirmed before creating print-ready packaging. Please also be aware of lead times for securing packaging.
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Yes. I guide you on what your printer will need, file setup, materials, finishes, Pantones and things to consider before production. I don't manage the print run directly, but I make handover smooth.
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Yes. As long as your product direction is clear, we can build the brand and identity while your formulation is finalised in the background.
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No. You need your product direction and vision. The process is designed to give you clarity, not expect you to have it already.
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Most brand & packaging projects run around 6–10 weeks, depending on your scope and number of products (SKUs).
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Nothing. To apply for the free brand clarity call you will just need to fill out a short form to make sure I understand your product, goals, and where you’re currently at. Nothing crazy, just enough to make sure we’re aligned.
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Structured, collaborative, guided and most importantly, fun. You’ll always know what stage we’re in, what’s coming next, and how decisions are being made.
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Yes. Your start date is secured with a deposit, and the remaining payments can be split across project milestones.
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Yes, brand & packaging projects are built using a product-first approach. Meaning we know the brand works across packaging, wider assets etc.
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Strong, cohesive branding builds trust quickly. It helps you stand out, communicates well, and gives you a foundation you can grow with.
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Not at all. I work with founders globally, and the entire process is seamless online.
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Yes, I offer additional brand assets like website design, social media graphics and marketing materials.